Tuesday, June 14, 2022

Yamaha and Monster Energy renew sponsorship deal

Monster Energy became a sponsor in 2013, before transitioning to title sponsor in 2019.

Yamaha and Monster Energy renew sponsorship deal

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Yamaha has announced Monster Energy will remain as title sponsor of the MotoGP team in a multi-year extension.

Monster Energy has been an official sponsor of the team since 2013 and became title sponsor in 2019.

During this time, Yamaha secured the MotoGP triple crown in 2015, the team title in 2016, and won the MotoGP world championship in 2021.

“[Monster Energy] will be the title sponsor of our factory MotoGP team for several seasons to come. Yamaha and Monster Energy have been close partners in various motorsport disciplines for numerous years,” said Lin Jarvis, Yamaha Motor Racing’s managing director.

“Monster Energy have a great understanding of the motorsports industry and MotoGP – the pinnacle activity of the motorcycle racing world – which allows us both to work together very smoothly.

“This title sponsorship renewal is a testament to the great trust and respect we’ve built over the years as well as the shared drive of both organizations to continue supporting motorcycle sports and promoting our brand values ​​in the top series of global racing. The new agreement signifies the intention of both Yamaha and Monster Energy to further strengthen our partnership in the years to come.”

Rodney Sacks, chairman and co-chief executive of Monster Energy Company, added: “Monster Energy and Yamaha have had a long history of racing together at the very pinnacle of motorcycle racing and during that time we have forged a successful partnership both on and off the racetrack.

“Watching Fabio [Quartararo] win the MotoGP World Championship last year on board his Monster Energy Yamaha YZR-M1 was one of many highlights we have enjoyed in our time together, and we look forward to several more years of racing together with Yamaha in MotoGP.”

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